JSON-LD (JSON for Linked Data) is the recommended format for structured data. It is a block placed in your HTML . Unlike microdata, it does not require changing your HTML structure.

📋 Schema 标记生成器 — JSON-LD 结构化数据

Generate Schema.org JSON-LD structured data for rich snippets. Supports Article, Product, FAQ, LocalBusiness, Event, BreadcrumbList, and more.

Choose your Schema.org type (Article, Product, FAQ, LocalBusiness, Event…), fill in the form fields, and get a ready-to-paste <script type="application/ld+json"> block. Add it to your HTML <head> to enable rich results in Google Search.

Schema Type

How to Use

Choose schema type

Select a schema type from the dropdown: Article, Product, LocalBusiness, FAQ, and more.

Fill in the fields

Enter values for each property. Required fields are marked. Nested keys use dot notation.

Copy JSON-LD

Click Generate and then Copy to get the complete <script type="application/ld+json"> block.

Frequently Asked Questions

What is Schema.org structured data? +

Schema.org is a shared vocabulary for structured data markup. Adding JSON-LD structured data to your pages helps search engines understand your content and display rich results (star ratings, FAQs, breadcrumbs) in search results.

What is JSON-LD? +

JSON-LD (JSON for Linked Data) is the recommended format for structured data. It is a <script type="application/ld+json"> block placed in your HTML <head>. Unlike microdata, it does not require changing your HTML structure.

Which schema types get rich snippets in Google? +

Schemas most likely to generate rich snippets include: FAQ (expandable Q&A), Review/AggregateRating (star ratings), Product (price, availability), Recipe (cooking time, calories), Event (date, location), and HowTo (step-by-step instructions).

How do I test my structured data? +

Use Google's Rich Results Test (search.google.com/test/rich-results) or Schema Markup Validator (validator.schema.org). Paste your JSON-LD or URL to check for errors and see which rich results you qualify for.

Where do I place the JSON-LD in my HTML? +

Place the <script type="application/ld+json"> block inside the <head> section of your HTML page. You can have multiple JSON-LD blocks on one page — one per schema type.

完整指南：JSON-LD结构化数据生成器

什么是结构化数据？

Schema标记使用schema.org词汇向搜索引擎描述页面内容，启用富媒体搜索结果：星级评价、价格、活动、常见问题解答等。JSON-LD是Google推荐的格式——放在<script type="application/ld+json">中。

如何使用

选择Schema类型：文章、产品、FAQ、组织等。
填写内容信息字段。
用Google富媒体搜索结果测试工具验证后发布。

专业技巧

FAQ Schema可直接在搜索结果中展开显示。
Schema不保证富媒体结果——Google根据内容质量决定。
电商优先使用带AggregateRating和Offer的Product。